Is SEO Relevant Today for Small Businesses Online?

Today, many small-business owners believe that they should focus mainly on social marketing and leave search engine optimization (SEO) to already established businesses. Approaching things in this manner is akin to waking up in the morning and leaving the house without brushing your teeth, changing out of your pajamas, and eating breakfast! It is so basic and yet so fundamental and now many businesses fail simply due to the fact that they are focusing all of their efforts into social media.

Social media can be a powerful tool when it comes to developing your website, product, or brand but to neglect search engine optimization is a massive mistake that you will regret in the future. Think of it this way, 10 years from now sites like Twitter and Facebook may have gone the way of Myspace while a site such as, Google or Bing is still going to be around simply because their business model does not rely on exploiting trends. There is a reason why the majority of successful internet ventures focus the majority of their time early-on on search engine optimization – IT WORKS! If you really want to treat your SEO professionally you should develop an online facebook marketing phoenix strategy with the best Phoenix SEO company.

Social media is certainly a valuable tool in your arsenal and it is advisable to implement a sound social strategy early in the development phase of your business but before you begin to delve into researching Facebook or Twitter marketing – it is essential you make sure that you have a solid understanding of search engine optimization basics. Basic search engine optimization is vital to every new business online and quality SEO will help you position your website properly and most critically, will generate the page views that will result in sales being generated by your site.

One of the first questions you should ask yourself when designing for SEO is,“what are my competitors doing?” It is of vital importance to do adequate research into the tactics and strategies of your competition as they will save you more than one headache by paving the road to success for you to travel down.

Today, there seems to be a consensus online that search engine optimization is complex and involves almost mystical-level knowledge and the hiring of various “gurus”. The reality is absolutely nothing like the fantasy. SEO tactics are mainly just common-sense tactics implemented in a manner that plays nice with the search engine spiders.